Aquí Amanece Más Tarde — Maira Fragoso Peña

Aquí Amanece Más Tarde
Memoria de la Cooperativa Palo Alto
Art direction, visual identity and poster design

2024
aquiamanecemastarde.com
Photography by Sara Escobar and Pablo Ramos
Illustration by Omar Torres
Web design and development by El Cultivo

Collective multimedia project by Tortugas al Viento, focused on creating an interactive platform that invites users to navigate and experience the richness and complexity of “Cooperativa Palo Alto,” Mexico City’s first housing cooperative. Central to the platform is an illustrated map that allows users to explore the cooperative's territory, a space where sunlight filters intermittently due to the tall buildings surrounding it.

The logo takes inspiration from typefaces linked to social movements and the self-made cardboard signs often seen at demonstrations in Mexico City, directly connecting to the cooperative’s history of resistance. The ‘fist-shaped’ symbol further embodies the spirit of struggle and solidarity. A cohesive color palette ties together the project’s visual elements, from the illustrative map and photographs used in posters to the website, presenting a unified narrative.

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