Architecture & City Festival
Brand and visual identity, poster design and web design
Logo Animation by Rick Rosales
Development by El Cultivo
The logo was redesigned using simple, geometric forms to convey modernity and innovation, drawing inspiration from constructivism and the Bauhaus school of thought. A subtle nod to the old 'stencil' logo was preserved in the O's, updated with shapes that better symbolized contemporary architecture and the urban landscape.
Built upon the festival's signature yellow and black color palette, the new visual identity featured the repetition of the festival's name ten times, with counterforms incorporating the Roman numeral 'X'. The goal was to create an identity that felt powerful, clean, and memorable. Additionally, a hexagonal version of the logo was developed as a compact alternative for applications requiring a condensed format.