Brand and visual identity
Photography by Edgar Velasco for Nano C
The logo’s geometric, parallel forms evoke the structural patterns often found in construction—such as repetitions of beams, poles, and pipes. The construction of the uppercase typography suggests a word being assembled. The diagonal open space in the “C” introduces a sense of openness toward the future and forward thinking.
The color palette combines practicality—expressed through a striking yellow for better visibility on construction sites—with innovation, reflecting Nano C’s commitment to clear, functional, and timeless solutions. The identity extends these ideas by using shapes derived from the typeface to create visual elements applied across various materials, establishing cohesion and a consistent visual language.