Brand and visual identity
The logo's geometric, circular forms symbolize interconnectedness, unity, and building solutions from within. Retaining the inscribed ‘OI’ ensures continuity while reflecting evolution and growth. Lowercase lettering conveys approachability and warmth, and the bold geometric sans-serif typeface enhances legibility, and delivers a contemporary, approachable aesthetic.
The refreshed color palette balances professionalism and sophistication. Vibrant and diverse geometric shapes appear across communications, representing the limitless potential Oxford Insights brings to project execution. The overall visual universe reflects reinvention, a continuous flow of ideas, dynamism, and innovative approaches to problem-solving.